American Crew product line, the leader in men's grooming, is simple, easy to understand and easy to use. The products have a clean, refreshing masculine scent. All American Crew hair care products are water-based and contain natural conditioning agents such as rosemary, sage, thyme, ginseng and aloe providing gentle, effective therapy to the sensitive, often neglected skin of the scalp.
Wella is one of the world’s leading cosmetics suppliers, and as a hair and beauty expert, they are able to help people feel better about themselves every day. It’s a challenging task that today over 18,000 dedicated employees in 167 subsidiaries work on around the clock. Wella distributes, manufactures and carries out research around the globe in order to develop new innovative products for their customers.
This new revolutionary smoothing system infuses keratin deep into the hair cuticle eliminating up to ninety-five percent of the frizz and curl from the hair, leaving the hair soft, shiny and luxurious.